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PROJECTS, TRENDS AND STRATEGIES

NEINVER unveiled the new image of Las Rozas The Style Outlets, a well-established outlet centre in the northwest of Madrid and the first outlet ever developed in Spain. The €3 million refurbishment delivers a step-up in design, functionality and customer experience, while further reinforcing the appeal of the scheme for brands.

LATEST TRENDS IN ASSET AND CENTER MANAGEMENT

Glasgow’s leading retail and leisure destination, Silverburn has landed a top award at this year’s REVO’s, the UK’s leading awards dedicated to recognising and celebrating talent within the retail, leisure and placemaking property sector.

ECE Marketplaces is reshaping its executive leadership: Effective 1 January 2026, Jan Lorenz will join the management board of the shopping center operator. In addition, Robert Heinemann will transfer from ECE Group Services to ECE Marketplaces in his role as Managing Director.

During its meeting on December 3, Unibail-Rodamco-Westfield’s Supervisory Board appointed Kathleen Verelst as Chief Investment Officer (CIO) and a member of the URW Management Board – recommended by the Group’s Governance, Nomination and Remuneration Committee (“GNRC”). The new appointment comes into effect on January 1, 2026.

DEVELOPMENTS AND TRENDS IN THE OUTLET INDUSTRY

One of Europe’s key outlet players, NEINVER, shares strong performance in Q3 report across its entire outlet center portfolio. Overall brand sales results show an increase of 5% compared to last year’s data.

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STRATEGIES OF RETAILERS

The global luxury and premium sector risen to newrecord strength. Brand Finance’s latest Luxury & Premium 50 ranking shows the world’s top brands reaching a combined USD 317 billion in brand value – up 43% since 2019.

New research from UK’s Brand Finance reveals that brand love isn’t just a feel-good metric. It shapes consumer choice, shifts market share, and is redefining competition.

The final ACROSS Retail Talk of 2025 indicates that retail enters 2026 with sharper priorities and clearer opportunities. How resilience, recalibration, and disciplined investment are setting the tone for the year ahead.

LATEST TRENDS

Whether for lunch, a relaxed dinner, or a quick bite in between, the German shopping destination Breuningerland Sindelfingen is expanding its offer with a special highlight: With “Genusswelt,” an innovative gastronomy concept is being introduced that unites global food trends, prepared with high-quality ingredients, under one roof.

RETAIL TECHNOLOGY

Data is reshaping retail real estate: When landlords, tenants, and tech providers share insights, collaboration replaces caution. From predictive analytics to AI-driven platforms, smarter partnerships are turning fragmented spaces into connected experiences and transforming relationships into resilient growth. Gareth Jordan, Director of Retail Advantage at ART Software Group, delves into data through client insights, demonstrating how shared innovation and intelligence are essential partners for growth.

As Europe’s retailers and landlords head into the most decisive quarter of the year, success hinges not only on footfall, but on clarity. With up to 40% of annual revenue at stake, real-time sales collection and automated reporting have become critical tools to track performance, manage risk, and capture opportunities. From tenant health to turnover rent, automation is transforming holiday trading from a logistical scramble into a data-driven advantage.

Commercial advantage belongs to those who move with insight, not instinct: As much of Europe’s real estate market cools, the Nordics are bucking the trend, driving growth not through location alone, but by redefining value around experience, insight, and resilience. A new framework, the “Modern CRE Algorithm”, shows how smartly designed tenant experiences and data-driven intelligence are turning properties into thriving ecosystems.

PLANS OF INVESTORS AND OWNERS

During the CEE Property Forum & Awards Gala held on the 25th of November in Vienna, Austria, NEPI Rockcastle has received the award for Investment Deal of the Year above €200 million for Silesia City Center, with Marek Noetzel and Tomasz Gorski accepting the award on NEPI’s behalf.